Celotex to Transition to the SOPREMA Brand

SOPREMA UK has today announced that from the 1st of January 2026, it will be unifying its brand portfolio under a single identity. The unification will see CELOTEX, Chesterfelt, and YBS Insulation, acquired in 2024, 2023, and 2022 respectively, united under the SOPREMA UK brand, with products and services renamed and integrated into one comprehensive portfolio. This strategic move aims to streamline customer experience and enhance the company's market presence.

SOPREMA UK provides an extensive range of products, including bitumen and single ply roofing membranes and systems, liquid waterproofing systems, acoustic and thermal insulation, and a range of civil and expansion joint solutions.

The unification will ensure customers can still access the same products and services, but with the benefit of a single access point for all customers - making it simpler to access the solutions they need.

From tailored training to on-site technical support, this brand unification strengthens SOPREMA UK's ability to be truly relevant to each customer while maintaining premium performance. One source, complete confidence.

Laurent Verheyden, Managing Director SOPREMA UK said: “This brand unification marks a significant milestone for SOPREMA UK. By bringing together our portfolio of trusted brands, we are uniting over a century of expertise and industry relationships to deliver a more streamlined, comprehensive offering. Our customer base will benefit from a single access point for all their needs, making it easier to find and purchase the right solutions. We understand the unique challenges customers face, which is why we’re committed to providing building envelope solutions that not only meet project requirements but also help turn their vision into reality.”

The unification will further strengthen SOPREMA UK’s offering, giving construction professionals at every level the confidence they are working with specialists who understand their requirements and can help take their project from vision to execution.

To find out more about how SOPREMA UK can support you, visit https://www.soprema.co.uk

Media contacts:
Jo Thompson, Account Director, MSL Jo.thompson@mslgroup.com
Louis Fisher, Account Executive, MSL Louis.fisher@mslgroup.com